States and time zones
Demand and costs differ by state; national campaigns on one schedule waste budget.
Google Ads • Australia
Google Ads management for Australian businesses
Search, Shopping and Performance Max for Australian businesses, with budgets and schedules planned across states and category policies checked before launch.
Marketing in Australia
Australian search specifics.
What shapes Australian accounts:
Health and therapeutic goods
Google’s healthcare policies sit alongside AHPRA and TGA rules.
GST-inclusive feeds
Shopping prices should match the GST-inclusive price on your site.
Working together
Our India-based team works with Australian clients through planned overlap hours, asynchronous updates and scheduled calls. Sydney and Melbourne are 4.5–5.5 hours ahead of India, so your afternoons overlap with our mornings.
How we manage Australian accounts
Intent-first, state-aware structure. Campaigns by intent and value, with geo and schedules by state where it matters.
Conversions that matter. GA4, Google Ads conversions, enhanced conversions and CRM imports where available.
Shopping and PMax with clean Merchant Center feeds and attention to brand cannibalisation.
Policy checks first for health services and therapeutic goods. General context, not legal advice. Confirm current requirements with your own advisers.
Usually part of Australian performance marketing. See our core Google Ads service.
Example scenario (illustrative)
A physiotherapy group with clinics in Brisbane and Adelaide runs Search campaigns split by city, with ad schedules in each clinic's local time, call conversions tracked, and ad copy checked against AHPRA guidance (no testimonials about clinical outcomes, no misleading claims). Budget shifts weekly towards the clinic with spare appointment capacity.
What you'll need to provide
Account access, service areas and capacity, the outcomes that count as a qualified lead, and any regulatory guidance specific to your profession.
What we do
Google Ads for Australia.
What we handle:
Audit
Wasted spend and tracking gaps.
Search and Shopping
Intent-led campaigns and feeds.
State planning
Geo and schedules by state.
Policy review
Health and therapeutic goods checks.
Reporting
Cost per qualified lead or sale.
How it works
From audit to gains.
Audit
Leaks and gaps.
Rebuild tracking
Conversions that matter.
Restructure
Intent and state-led campaigns.
Optimise
Weekly reviews.
FAQs
Australian Google Ads questions.
Should we run separate campaigns for each state?
Not always, but when demand, competition or service areas differ by state, separate geo and schedule settings usually improve efficiency.
Can you advertise health services on Google in Australia?
Often yes, within Google’s healthcare policies and AHPRA guidelines. We check eligibility and claims before launch.
Next step
Find the wasted spend first.
We’ll show you where budget leaks before suggesting changes.
request a Google Ads audit ↗