Therapeutic goods
Paid or incentivised testimonials are prohibited for therapeutic goods, including many supplements and primary sunscreens. UGC for these products needs a different format, such as demos without testimonials.
UGC • Australia
UGC for Australian brands
Creator-style videos for Australian brands, built for testing on Meta and planned around local rules that change what creators can say, especially for health and therapeutic products.
Marketing in Australia
UGC under Australian rules.
What Australian brands need to plan for:
Disclosure
Creator posts for payment or free product must be clearly distinguishable as advertising.
Creators sourced to the market
We source creators based on campaign requirements and target market.
Working together
Our India-based team works with Australian clients through planned overlap hours, asynchronous updates and scheduled calls. Sydney and Melbourne are 4.5–5.5 hours ahead of India, so your afternoons overlap with our mornings.
Our UGC process for Australian brands
Angles from objections: price, results, fit, delivery and returns, turned into script angles.
Category check first. If your product is a therapeutic good, scripts focus on demonstration and information rather than paid testimonials. For other categories, claims must be ones you can substantiate. General context, not legal advice. Confirm current requirements with your own advisers.
Several hooks per video for testing on Meta.
Usage rights in writing: organic, paid, partnership-ad permissions and duration.
Editing overnight in India, ready for your morning review.
See our core UGC service and the guide to UGC usage rights.
Example scenario (illustrative)
A pet-food brand wants UGC for Meta. Scripts focus on feeding routine, pet reactions and ingredient transparency; creators are sourced to the brand's buyer (urban dog owners, for example); usage rights cover paid use for six months with a renewal option; and the first batch tests three angles with several hooks each before the next brief is written from the results.
What we do
UGC for Australian brands.
Each batch includes:
Angles and scripts
Objection-led, with multiple hooks.
Category review
TGA, health and claims checks before filming.
Creator sourcing
Creators sourced to the market and brief.
Editing
Platform-ready cuts and captions.
Usage rights
Organic, paid and partnership terms.
How it works
From brief to ready-to-run.
Brief
Product, buyer, approved claims.
Cast
Creator shortlist.
Produce
Scripts, guidance, edits.
Test
Results shape the next batch.
FAQs
Australian UGC questions.
Can UGC creators review our supplement or sunscreen?
Paid or incentivised testimonials are prohibited for therapeutic goods in Australia. We can still produce compliant content, such as demonstrations and product information, but not paid testimonials.
Can you source Australian-based creators?
We can source creators based on campaign requirements and target market, including Australian-based creators where the brief needs them.
Next step
Start with one tested batch.
Tell us the product and buyer, and we’ll propose angles and creator profiles.
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