Disclosure
Paid or gifted creator content must be clearly distinguishable as advertising under the AANA Code.
Influencer marketing • Australia
Influencer marketing for Australian brands
Creator campaigns for Australian brands that respect the rules (disclosure, the under-16 law, therapeutic goods and alcohol) and still produce content people want to watch.
Marketing in Australia
Australian creator rules in practice.
Before any campaign we check:
Audience age
With under-16s off major platforms, creator audiences and brand targets need re-checking.
Category limits
Therapeutic goods testimonials, alcohol (ABAC) and gambling carry extra restrictions.
Working together
Our India-based team works with Australian clients through planned overlap hours, asynchronous updates and scheduled calls. Sydney and Melbourne are 4.5–5.5 hours ahead of India, so your afternoons overlap with our mornings.
How we run Australian creator campaigns
Fit first. Audience location and age, engagement quality, content style and brand safety, reviewed before recommendation.
Briefs with guardrails. Messages, claims to avoid, disclosure requirements and category rules, with room for the creator's voice.
Coordination across time zones through shared trackers and agreed approval windows.
Amplification of top posts as partnership ads in your Meta account.
If you mainly need ad creative, UGC is usually more efficient. See our core influencer marketing service. General context, not legal advice. Confirm current requirements with your own advisers.
Example scenario (illustrative)
A skincare brand selling across Australia wants creator content for a new SPF moisturiser. Because primary sunscreens can be therapeutic goods, paid testimonials are off the table, so the brief focuses on texture, routine and application demos, with the brand's approved product information. Creators are shortlisted by audience location and age (adults only, given the under-16 rules), disclosure is built into each post, and the two strongest posts run as partnership ads with permissions agreed in the contract.
What you'll need to provide
Product information and approved claims, any regulatory guidance your team relies on, sample products for creators, and a named approver for drafts.
What we do
Creator campaigns for Australia.
Campaigns include:
Discovery and vetting
Fit, engagement and brand safety.
Contracts
Deliverables, usage and exclusivity.
Briefs and approvals
Disclosure and category rules.
Amplification
Partnership ads from top posts.
Reporting
Reach, engagement quality and outcomes.
How it works
How a campaign runs.
Goal
Audience and success measures.
Shortlist
Vetted creators.
Brief
Messages, disclosure, usage.
Launch
Live, monitored, amplified.
FAQs
Australian influencer questions.
How should influencer ads be disclosed in Australia?
Clearly and upfront, so the audience can tell it’s advertising, using platform tools and labels such as “Ad” or “Paid partnership”, in line with the AANA Code.
Can influencers promote alcohol?
With care: content must follow ABAC standards, including targeting adults and avoiding appeal to minors. We check this in the brief.
Next step
Find creators your customers trust.
Share your audience, product and budget, and we’ll propose creator profiles.
plan a creator campaign ↗