Calendar
Ramadan, Eid, National Day, DSF and the tourist season drive what people want to see.
Social media • Dubai
Social media marketing for Dubai brands
Content and community for Dubai brands, planned around the city’s calendar and its multicultural audience, with creator collaborations checked against UAE permit rules.
Marketing in the UAE
Social in Dubai.
What shapes social media plans in Dubai:
Many audiences
Content often needs versions for different communities, languages and lifestyles.
Content standards
Content must respect UAE media standards, including on religion, culture and public morals.
Working together
Our India-based team works with UAE clients across a small time difference: India is 1.5 hours ahead of the UAE, so almost the whole working day overlaps.
How we run Dubai social channels
Pillars by audience. We define which communities you serve (residents, tourists, investors, families) and build repeatable formats for each.
Reels and Shorts first, scripted for the first two seconds and edited for retention.
Ramadan-ready calendars with tone, timing and offers adjusted for the holy month, planned well ahead.
Creator collaborations where they fit, with the creator's UAE Advertiser Permit checked before anything is posted. See influencer marketing in Dubai.
Community management in Dubai hours, with escalation rules for complaints and sales enquiries.
Platforms
Instagram, TikTok, YouTube and LinkedIn cover most Dubai brands; Snapchat is widely used in the Gulf too. We'll be clear about which platforms we manage directly and which need a specialist.
Arabic content needs are agreed per project: produced by your team, an approved translator or a partner. General context, not legal advice. Check current requirements with the relevant UAE authority or your advisers.
See our core social media marketing service.
What we do
Social media, for Dubai.
A retainer typically covers:
Strategy and pillars
Audiences, tone and formats.
Production
Scripts, editing, design and captions.
Seasonal calendar
Ramadan, Eid, DSF and tourist season.
Publishing and community
In Dubai hours with escalation rules.
Monthly insights
Growth, engagement quality and enquiries.
How it works
Your first month.
Audit
Channels and competitors.
Strategy
Pillars and seasonal calendar.
Production sprint
Content bank ready.
Publish and refine
Monthly reviews.
FAQs
Dubai social media questions.
How should social content change during Ramadan?
Tone becomes more considerate, posting times shift towards evenings, and offers often move towards Iftar and Eid. We plan the Ramadan calendar weeks in advance.
Do creators we collaborate with need a permit?
Individuals promoting third-party products on social media in the UAE generally need the UAE Media Council’s Advertiser Permit. We check before collaborating.
Next step
Make your Dubai channels worth following.
Share your handles and goals and we’ll suggest a content plan.
get a social media plan ↗