Social strategy
Audience, positioning, content pillars, formats and the role each platform plays.
Social media marketing
Social media marketing that builds recognition
Strategy, content, publishing and community, plus the paid support that makes good posts travel. We manage your social channels as a system for recognition and demand, not a calendar to fill.
Social media marketing vs social media management
People search for both, and in practice you usually need both. Management is the day-to-day work: planning, producing and publishing content, replying to comments and messages, and keeping the brand consistent. Marketing is deciding what that content is for: which audience it builds, which message it repeats, and how it connects to enquiries or sales. We run both under one plan, so posting is never the goal in itself.
Why most brand accounts stall
- Content follows trends but never builds a recognisable point of view.
- Every post is a one-off, so nothing compounds into a format people come back for.
- Short-form video is treated as an afterthought instead of the main channel for reach.
- Good organic posts are never put behind paid spend, so they die after 48 hours.
- Reporting stops at likes, so nobody can say whether social is helping the business.
What we build instead
A content system, not a calendar. We define three or four content pillars, the formats that carry them (Reels, carousels, founder-led video, explainers), and a production rhythm your team can sustain.
Short-form video first. On Instagram and YouTube, Reels and Shorts drive most discovery. We script for the first two seconds, edit for retention, and test hooks the way performance teams test ads.
Faces and voices. Founder-led content, team content and creator collaborations give people someone to trust. Brand-only accounts rarely do.
Paid amplification. Posts that earn attention organically get a small paid push to the right audience. The same learnings feed our performance campaigns.
Community. Comments and DMs are handled as conversations, with clear rules for what gets escalated to your team.
Platforms
Instagram and YouTube are usually the core for consumer brands. LinkedIn matters for founder-led and B2B-leaning businesses, and Facebook still matters for older audiences and local reach. We recommend a mix based on where your buyers actually spend time, not on covering every platform.
For content-heavy brands, our content marketing page explains how we approach long-form and video production in more depth. Comparing partners? Read how to choose a social media agency.
By market: India · Jaipur · United States · United Kingdom · Australia · Dubai
What we do
Everything your channels need.
A typical social media retainer covers:
Content calendar and production
Monthly plans, scripts, shoots, design and editing, with approvals that don’t slow you down.
Reels and short-form video
Hook-led scripting, editing for retention, captions, covers and trend adaptation that fits your brand.
Publishing and community management
Scheduling, replies, DM handling and escalation rules agreed with your team.
Creator and founder content
Founder-led video, team content and creator collaborations where they add credibility.
Reporting
Monthly insights on reach, retention, saves, shares and the enquiries or sales social is driving.
How it works
From audit to a rhythm that lasts.
Audit
Your channels, competitors and the content that has actually worked for you.
Strategy
Pillars, formats, tone and a platform plan, signed off before production starts.
Produce
Monthly batches of scripted, shot and edited content, ready for approval.
Publish and engage
Consistent publishing and active community management.
Review
Monthly review: keep what works, cut what doesn’t, and push winners with paid.
Who it’s for
A good fit for brands that want to be known.
01
Consumer brands that want recognition, not just a posting schedule.
02
Founders who want to build a personal and company presence together.
03
Education, healthcare and service brands where trust is the conversion.
04
Teams that have tried freelancers and want consistency and ownership.
FAQs
Questions we hear often.
Which platforms do you manage?
Mainly Instagram, YouTube, LinkedIn and Facebook. We recommend platforms based on where your audience is. Usually that means doing two or three well rather than everything thinly.
Do you create the content or do we?
We plan, script, produce and edit it. Some formats, like founder-led video, need your time on camera, and we keep that efficient with batch shoots and clear scripts.
How many posts will we get each month?
It depends on scope and the formats that suit your goal. We agree the monthly volume and mix up front. We’d rather publish fewer strong pieces than fill a quota.
Do you run paid ads as part of social media marketing?
We often boost proven organic posts as part of the retainer. Full paid acquisition with dedicated budgets is scoped under performance marketing.
Can you work with our in-house team?
Yes. Some clients keep community management in-house and use us for strategy, short-form video and creators. We’ll define who owns what at the start.
Next step
Make social worth following.
Share your handles and goals. We’ll review what’s working, what isn’t, and what a focused plan would look like.
get a social media plan ↗