Consent-led tracking
Under UK GDPR and PECR, measurement depends on consent. Consent Mode and modelled conversions fill some gaps; reconciled first-party data fills more.
Performance marketing • United Kingdom
Performance marketing for UK brands
Paid social and search for UK brands, built on consent-led measurement, creative that passes CAP scrutiny, and budget decisions tied to what a customer actually costs.
Marketing in the UK
UK-specific performance factors.
A few UK realities change how accounts should be run:
VAT-inclusive pricing
Prices quoted to consumers in ads generally need to include VAT, which affects offer creative.
Less-healthy food ads
Since January 2026, paid online ads for identifiable less-healthy food and drink products are restricted for larger businesses; brand-only ads can be exempt.
Financial promotions
Ads for financial products generally need FCA-compliant approval before they run.
Working together
Our India-based team works with UK clients through planned overlap hours, asynchronous updates and scheduled calls. India is 4.5–5.5 hours ahead of the UK, so your mornings overlap with our afternoons.
How we run UK paid accounts
Measurement you can defend. We set up Consent Mode with your consent banner, server-side events (Conversions API, enhanced conversions where lawful) and reconcile platform data with your store or CRM. Targets are set on new-customer CAC or cost per qualified lead.
Paid social as the creative engine. Most UK DTC growth runs through Meta. We test new concepts weekly, often UGC, and scale winners.
Search to capture demand. Google Ads for category and brand searches, with careful attention to how much PMax spend is genuinely new demand.
Compliance in the brief. Claims, prices and category restrictions are checked before production, not after an ASA complaint. General context, not legal advice. Check current rules with your own advisers.
What you provide
Account access, your consent set-up details, margin and LTV assumptions, product information and a named approver.
See our core performance marketing service.
What we do
Paid media for UK brands.
What’s included:
Consent and tracking audit
Consent Mode, server-side events and reconciliation.
Paid social and search
Meta and Google management in your accounts.
Creative testing
Weekly concepts, checked against CAP rules.
Category checks
Food, alcohol, finance and health restrictions reviewed.
Business reporting
CAC, contribution and cost per qualified lead.
How it works
How we start.
Audit
Tracking, consent, structure and creative.
Fix measurement
Consent-led signals and reconciliation.
Relaunch
Simplified structure and first tests.
Scale
Budget behind proven combinations.
FAQs
UK performance questions.
How do you measure results when users decline cookies?
With Consent Mode modelling, server-side events where lawful, and reconciliation against your own sales or CRM data, rather than trusting one platform’s numbers.
Do the HFSS advertising rules affect our ads?
If you sell food or drink that meets the “less healthy” criteria and you’re not exempt, paid online product ads may be restricted. We check this before planning; confirm specifics with your advisers.
Is paid social the same as performance marketing?
Paid social is one channel within it. Performance marketing covers paid social, search and the measurement and testing around them.
Next step
See what your ads really return.
We’ll review your UK accounts and show you where measurement or creative is holding results back.
request an ads review ↗