Account and tracking audit
Pixel, Conversions API, GA4 and Google conversion tags checked against the outcome you actually want.
Performance marketing
Performance marketing with creative discipline
Paid acquisition on Meta and Google, run on a weekly creative-testing rhythm, with tracking you can trust and budgets moved by evidence. We treat creative as the main lever, because on today’s ad platforms it usually is.
What performance marketing means here
Performance marketing is paid media judged by business outcomes: leads, sales, bookings, installs or enrolments, and what each one costs. Impressions are a means, not the result. In practice that comes down to three disciplines: creative that gives the algorithm something worth showing, tracking that tells the platform what a good outcome looks like, and decisions about budget, audiences and offers made on evidence rather than habit.
Why paid campaigns stop working
- Creative fatigue. The same three ads run for months, and costs creep up as audiences tune out.
- Weak signals. Pixel and conversion events are misconfigured, so the platform optimises for the wrong action.
- Funnel leaks. Ads send good traffic to slow or unclear landing pages.
- Metric confusion. ROAS looks healthy in the dashboard, but the business isn't growing because returns, cash-on-delivery failures or lead quality aren't counted.
- Over-segmentation. Budget spread across dozens of ad sets, none of which exits learning.
How we run accounts
Creative testing as a system. Every week we test new hooks, formats and angles: UGC-style video, founder-led ads, demos, static offers. We kill losers quickly and iterate on winners. Creative comes from our content team and UGC creators, so supply never becomes the bottleneck.
Measurement before scale. We audit pixel, Conversions API and Google conversion tags, define the conversion that matters, and agree how we'll judge results: cost per qualified lead, CAC, contribution margin or blended ROAS.
Simple, scalable structures. We prefer consolidated campaigns that give the algorithm enough data, with clear tests layered on top.
Landing pages and follow-up. Where the bottleneck is after the click, we fix the page, the form or the lead routing, not just the ads.
Channels
Most of our work runs on Meta Ads (Facebook and Instagram) and Google Ads (Search, Performance Max, YouTube). We add YouTube or LinkedIn when the audience justifies it.
If your goal is enquiries rather than online sales, see lead generation.
By market: India · Jaipur · United States · United Kingdom · Australia · Dubai
What we do
What’s included.
A performance marketing engagement usually covers:
Campaign strategy and structure
Objectives, budgets, audiences and an account structure that lets the algorithms learn.
Creative testing
A weekly pipeline of new hooks, formats and angles, with clear test rules.
Landing page recommendations
Fixes to message match, speed, forms and offers where conversion is the constraint.
Budget management
Pacing, scaling rules and reallocation based on cost per result and margin.
Reporting
Weekly signals and monthly business reviews tied to CPL, CAC, ROAS or revenue.
How it works
A weekly operating rhythm.
Audit and baseline
Tracking, account history and unit economics, so targets are realistic.
Launch
A clean campaign structure with the first round of creative tests.
Test
New creative every week; results are reviewed against agreed thresholds.
Scale
Budget moves to proven combinations of audience, creative and offer.
Review
Monthly review of what moved the business and what to test next.
Who it’s for
Best for teams ready to test.
01
D2C and ecommerce brands scaling acquisition on Meta and Google.
02
Service businesses that need a steady flow of qualified enquiries.
03
Education and healthcare brands with seasonal demand peaks.
04
Teams with an existing account that has plateaued.
FAQs
Questions we hear often.
What budget do we need?
Enough for the platform to learn and for creative tests to reach a result. We recommend a starting budget based on your cost per result and goals during the audit, rather than quoting a universal minimum.
Do you make the ad creative?
Yes. Creative is produced by our content team and UGC creators, and tested weekly. You can also supply brand assets and we’ll adapt them.
Which metrics will you report on?
The ones tied to your business: cost per qualified lead, CAC, ROAS or revenue, plus leading indicators like hook rate and click-through to explain why results move.
Do you guarantee results?
No honest agency can guarantee platform results. We commit to a clear testing process, transparent reporting and fast decisions based on the data.
Next step
Let’s look at your account.
Share access or recent results and we’ll tell you where the biggest gains are likely to be: creative, tracking, structure or the funnel.
request an ads review ↗