Clear disclosure
The FTC Endorsement Guides expect material connections (payment, free product, affiliate links) to be clear and hard to miss, in the content itself.
Influencer marketing • United States
Influencer marketing for US brands
Creator campaigns for US brands built on audience fit and credibility, with disclosure and usage rights handled properly and the best posts amplified as ads.
Marketing in the US
US creator campaign essentials.
What US brands need to get right:
Contracts that cover usage
Organic posting, paid amplification and exclusivity are priced separately in the US market. We agree each upfront.
Audience quality
Large follower counts can hide mismatched or inflated audiences. We review engagement quality and audience fit before recommending anyone.
Working together
Our India-based team works with US clients through planned overlap hours, asynchronous updates and scheduled calls. India is 9.5–10.5 hours ahead of US Eastern time, so calls usually sit in your morning.
How we run US creator campaigns
Shortlists by fit. Audience location, interests, engagement quality, content style, past brand work and brand safety. You approve every creator.
Tiers to match the goal. Micro-creators for trust and conversion in a niche; larger creators for launches and reach. Many campaigns combine both.
Briefs that protect you. Key messages, claims to avoid, required disclosures and room for the creator's own voice.
Coordination across time zones. Outreach, negotiation, timelines, drafts and approvals run through shared trackers, with your sign-off windows built into the schedule.
Amplification. With permission, top posts run as partnership ads in your Meta account, extending their life and value.
Influencer marketing or UGC?
If you need a creator's audience and credibility, use influencer marketing. If you mainly need ad creative, UGC is usually more efficient. Read UGC vs influencer marketing.
Our most visible creator work is education campaigns, shown on our work page. See our core influencer marketing service.
What we do
Creator campaigns for the US.
Campaigns include:
Discovery and vetting
Audience fit, engagement quality and brand-safety checks.
Negotiation and contracts
Deliverables, usage, exclusivity and timelines in writing.
Briefs and approvals
Messages, claims and FTC-aware disclosure.
Amplification
Partnership ads from the posts that perform.
Reporting
Reach, engagement quality, clicks, codes and attributed outcomes.
How it works
How a campaign runs.
Goal
Audience, budget and success measures.
Shortlist
Vetted creators with reasons.
Contract and brief
Usage, disclosure and timelines.
Launch and amplify
Posts live, winners boosted.
FAQs
US influencer questions.
How do influencers need to disclose paid posts in the US?
The FTC expects clear, conspicuous disclosure of material connections in the post itself, such as “#ad” or the platform’s paid-partnership label. We build this into every brief.
Do you work with micro-creators in the US?
Yes. For many US campaigns a group of relevant micro-creators beats one large account on trust and cost.
Can we reuse creator content in our ads?
Yes, where the contract covers paid usage. We agree usage rights and duration before content is made.
Next step
Find creators your buyers trust.
Share your audience, product and budget, and we’ll propose creator profiles and a campaign plan.
plan a creator campaign ↗