Creator discovery and vetting
Audience fit, engagement quality, content style and brand-safety checks.
Influencer marketing
Influencer marketing built on relevance, not reach
Creator campaigns that borrow trust, not just reach. We find creators whose audiences actually match your buyer, brief them to make content that sounds like them, handle the coordination, and amplify the posts that perform.
What makes influencer marketing work
The creators with the biggest followings are rarely the ones that move a specific audience. Campaigns work when three things line up: audience fit (the creator's followers look like your buyers), credibility (the creator plausibly uses or would recommend the product), and creative freedom within a clear brief (content sounds like the creator, not a script from the brand).
Creator campaigns featuring educator Prashant Kirad for education brands such as Duolingo, Quizlet and Next Toppers are shown, with the reach they generated, on our homepage and work page.
Common problems
- Creators picked from a follower-count spreadsheet, with no look at audience quality or comments.
- Briefs so rigid the content feels like an ad, so the audience scrolls past.
- Missing disclosure labels, which create regulatory and trust risks.
- Strong posts that never get amplified, so the campaign ends when the post's organic reach does.
- No agreement on usage rights, so the brand can't reuse the best content in ads.
How we run creator campaigns
Discovery. We shortlist creators by audience fit, content quality, engagement patterns and brand safety, across nano, micro and larger creators depending on the goal.
Briefing. A short, clear brief: the message, mandatory points, claims to avoid, disclosure requirements, and room for the creator's own style.
Coordination. Outreach, negotiation, timelines, product shipping, drafts and approvals, all handled by us.
Disclosure and compliance. Paid partnerships are labelled clearly, in line with the advertising standards of the market, such as ASCI's influencer guidelines in India.
Amplification. The best-performing posts are reused with permission as partnership ads or brand content, extending their life and value.
Influencer marketing vs UGC
If you mainly need content to run as ads, UGC is usually more efficient. If you need a creator's audience, credibility and reach, influencer marketing is the right tool. Many campaigns use both. For events and launches, we also run event marketing with creators on the ground.
By market: India · United States · United Kingdom · Australia · Dubai
What we do
Creator campaigns.
Campaign scope usually includes:
Campaign strategy
Objective, creator tiers, platforms, content formats and timeline.
Outreach and negotiation
Rates, deliverables, timelines and usage rights agreed in writing.
Briefing and approvals
Briefs that keep the creator’s voice, plus draft review against claims and disclosure rules.
Amplification
Partnership ads and repurposing of the content that performs best.
Reporting
Reach, engagement quality, clicks, codes and the business outcomes we can attribute.
How it works
From shortlist to amplification.
Define
Goal, audience, budget and what a successful campaign looks like.
Shortlist
Vetted creators for your approval, with the reasons each one fits.
Brief and contract
Deliverables, timelines, usage rights and disclosure agreed.
Launch
Drafts reviewed, posts go live, and early performance is monitored.
Amplify and report
Top posts boosted or reused; results summarised against the goal.
Who it’s for
Built for brands that need trust.
01
Education and edtech brands reaching students through educators they already follow.
02
Consumer brands launching products or entering new cities.
03
D2C brands that want creator content they can also run as ads.
04
Event and hospitality brands that need buzz before and during the moment.
FAQs
Influencer marketing questions.
Do you work with micro-influencers?
Yes. For many goals, a group of relevant micro and mid-tier creators beats one large account on trust and cost. We choose tiers based on the objective.
How do you choose influencers?
By audience fit, engagement quality, content style, past brand work and brand safety, not follower count alone. You approve every creator before outreach is finalised.
Do influencer posts need to be labelled as ads?
Yes. Paid or gifted partnerships should be clearly disclosed. In India, ASCI’s guidelines for influencer advertising apply; other markets have their own rules. We build disclosure into briefs.
Can we use influencer content in our ads?
Yes, if usage rights cover it. We agree organic and paid usage, duration and partnership-ad permissions with each creator in advance.
Next step
Find creators who actually fit.
Tell us your audience, product and budget. We’ll propose creator profiles and a campaign structure before you commit.
plan a creator campaign ↗