The under-16 rule
Since December 2025, major platforms must take reasonable steps to stop under-16s holding accounts. Youth-focused brands need to rethink channel mix.
Social media • Australia
Social media marketing for Australian brands
Content and community for Australian brands: short-form video with a voice that suits local audiences, consistent publishing, and replies within windows agreed around Australian hours.
Marketing in Australia
What’s different in Australia.
Australian social plans need to account for:
Disclosure
Paid and gifted creator content must be clearly distinguishable as advertising under the AANA Code.
Time zones
Posting and replies are scheduled for your audience’s states, not a single national clock.
Working together
Our India-based team works with Australian clients through planned overlap hours, asynchronous updates and scheduled calls. Sydney and Melbourne are 4.5–5.5 hours ahead of India, so your afternoons overlap with our mornings.
How we run Australian social channels
Pillars and formats your audience learns to recognise, with short-form video leading discovery.
State-aware scheduling. Content is scheduled for AEST, ACST and AWST audiences where it matters, and community replies are covered in agreed windows.
Youth audiences, reconsidered. If under-16s were part of your audience, we shift towards parents, YouTube viewing without accounts where relevant, and channels not covered by the minimum-age law, rather than trying to work around it.
Claims and pricing checked. Prices in posts include GST; health, environmental and comparative claims are reviewed.
Paid support for proven posts, feeding Australian performance marketing.
See our core social media marketing approach. General context, not legal advice. Confirm current requirements with your own advisers.
Example scenario (illustrative)
A café group with venues in Sydney and Perth wants one Instagram presence. Posts are scheduled for each city's peak times, community replies are covered in agreed windows for both time zones, and seasonal content follows Australian holidays and school terms rather than a northern-hemisphere calendar.
What we do
Social media, handled.
A retainer typically covers:
Strategy and pillars
Audience, tone and repeatable formats.
Production
Scripts, editing, design and captions.
Publishing and community
State-aware scheduling and agreed reply windows.
Compliance review
Disclosure, pricing and claims checked.
Monthly insights
Growth, engagement quality and conversions.
How it works
Your first month.
Audit
Channels and competitors.
Strategy
Pillars and calendar.
Production sprint
Content bank ready.
Publish and refine
Monthly reviews.
FAQs
Australian social media questions.
How does the under-16 social media law affect our brand?
If your audience included under-16s on covered platforms, you can no longer plan on reaching them there. We adjust targeting and channel mix accordingly; confirm specifics with your advisers.
Can you cover community management in Australian hours?
We agree reply windows that fit your audience’s states, with escalation rules for urgent issues.
Next step
Make your channels worth following.
Share your handles and goals and we’ll suggest a content plan.
get a social media plan ↗