City-level demand
Costs and intent vary sharply between metros and Tier 2/3 cities; national campaigns waste budget.
Google Ads • India
Google Ads management for Indian businesses
Search, Shopping and Performance Max for Indian businesses, with city-level targeting, calls and WhatsApp clicks tracked as real conversions, and wasted spend cut early.
Marketing in India
Search in India.
What shapes Indian Google Ads accounts:
Mobile and calls
Many searchers prefer to call or WhatsApp; call and message conversions need tracking.
Price-led queries
Searches often include “price”, “fees” or “near me”; ad copy and pages should answer them directly.
Working together
We’re based in Jaipur and work with brands across India remotely, over scheduled calls, shared trackers and WhatsApp.
How we manage Google Ads in India
Intent-led, city-aware structure. Campaigns grouped by intent and value, with city or radius targeting and bid adjustments where demand differs.
Conversions that matter. Calls, WhatsApp clicks and forms tracked; offline outcomes imported from your CRM where possible.
Shopping and Performance Max for Indian ecommerce, with clean Merchant Center feeds and attention to how much spend goes to brand searches.
Wasted-spend control. Search-term reviews and negatives every week; price-shopping and job-seeker queries filtered out where they don't convert.
Who this is for
Clinics, institutes, real estate, local services and ecommerce brands with search demand in India.
Usually part of performance marketing in India. See also our core Google Ads service and Meta Ads vs Google Ads.
Example scenario (illustrative)
A coaching institute in Pune runs Search campaigns for specific courses, targeted to the city and nearby areas. Job-seeker and "free" queries are added as negatives, WhatsApp clicks and calls are tracked as conversions, and counsellors mark which enquiries became admissions so budget moves towards the keywords that actually fill batches.
What we do
Google Ads for India.
What we handle:
Audit
Wasted spend, search terms and tracking gaps.
City-level campaigns
Geo and bids by market.
Call and WhatsApp tracking
Real enquiry conversions.
Shopping and PMax
Feeds and asset groups for ecommerce.
Reporting
Cost per qualified lead or sale.
How it works
From audit to gains.
Audit
Find leaks and gaps.
Tracking
Calls, WhatsApp and forms.
Restructure
Intent and city-led campaigns.
Optimise
Weekly reviews.
FAQs
Google Ads in India questions.
Should we target all of India or specific cities?
Usually specific cities or regions first, based on where you can serve customers and where costs make sense, then expand.
Can you track WhatsApp clicks and calls as conversions?
Yes. Calls, WhatsApp clicks and form submissions are tracked so bidding learns what a real enquiry looks like.
Next step
Find the wasted spend first.
We’ll review your account and show you where budget leaks.
request a Google Ads audit ↗