COD and RTO
Cash-on-delivery orders that are refused or returned (RTO) can quietly erase reported returns. We measure delivered and paid orders, not just purchases.
Performance marketing • India
Performance marketing agency in India
Meta and Google campaigns for Indian D2C, education, healthcare and real estate brands. We test creative weekly, fix tracking first, and measure what actually reaches the business: delivered orders, qualified leads and contribution margin.
Marketing in India
What’s different about India.
Running paid media in India means accounting for things a dashboard ROAS figure hides:
Lead quality and speed
Indian service businesses often get many low-intent leads. Qualifying questions and instant WhatsApp or call follow-up make the difference.
Relatable creative
The same offer with a relatable face and context can perform very differently across cities and audiences, so creative is tested by audience.
Seasonal auctions
Festive and sale periods raise ad costs. Budgets and creative are planned ahead, not reacted to.
INR budgets and GST
Spend is billed in INR, with GST applied to Meta ad spend and to agency fees. Forecasts include it.
Working together
We’re based in Jaipur and work with brands across India remotely, over scheduled calls, shared trackers and WhatsApp.
Performance marketing for the Indian market
Our performance marketing method is the same everywhere: creative testing, clean measurement, simple structures and evidence-led budget decisions. In India, the details change what "good" looks like.
For D2C and ecommerce brands
- Optimise for the real outcome. Where possible we track prepaid versus COD, delivered orders and repeat purchase, and judge campaigns on contribution, not platform ROAS alone.
- Reduce RTO at the source. Creative that sets expectations correctly, address and intent signals, and prepaid incentives can cut refused deliveries.
- Feed the creative machine. UGC and creator-style videos often beat studio ads. See UGC in India and D2C performance marketing.
For lead-generation businesses
Education, healthcare and real estate brands in India often drown in unqualified enquiries. We add qualifying questions, route leads instantly to WhatsApp or your CRM, and judge campaigns on qualified leads. See lead generation.
Platforms
Meta Ads (Instagram and Facebook) usually drives most consumer acquisition. Google Ads captures high-intent search demand for services, courses and categories. YouTube supports reach and remarketing when there's video worth watching.
Tracking and data
We set up Meta Conversions API, GA4 and Google conversions, and collect lead data with consent. India's Digital Personal Data Protection Act makes consent and purpose limits a real obligation, not a formality.
In Jaipur? See performance marketing in Jaipur.
What we do
Paid media for Indian brands.
What we manage:
Tracking and attribution
Meta Pixel and CAPI, GA4, Google conversions and delivered-order or qualified-lead signals.
Meta Ads
Prospecting and retargeting on Instagram and Facebook, with weekly creative tests.
Google Ads
Search, Performance Max and YouTube where intent and data justify them.
Creative supply
UGC and creator-style ads produced alongside the campaigns.
Lead routing
Instant delivery to WhatsApp, CRM or sheets, with qualifying questions.
Business reporting
CAC, contribution, cost per qualified lead and seasonal forecasts in INR.
How it works
How we take over.
Audit
Accounts, tracking, unit economics and the true cost per outcome.
Fix measurement
Signals matched to delivered orders or qualified leads.
Relaunch
Simplified structure with the first creative tests.
Test weekly
New hooks, languages and formats; clear scale and stop rules.
Scale with the season
Budgets planned around festive and demand peaks.
FAQs
Questions we hear often.
What does a performance marketing agency in India charge?
Fees depend on scope, channels and creative volume, and are quoted in INR plus GST. Ad spend is separate and paid directly to the platforms. Our plan builder gives an indicative estimate.
How do you handle COD and RTO for D2C brands?
We track delivered and prepaid orders where your platform allows, test prepaid incentives and set clearer expectations in creative. Campaigns are judged on contribution, not reported purchases alone.
Meta or Google: which works better in India?
Meta usually drives more consumer discovery; Google captures people already searching. Most brands need both in different proportions. See our guide on Meta Ads vs Google Ads.
Do we keep ownership of our ad accounts?
Yes. Campaigns run in your own Business Manager and Google Ads accounts.
Next step
See what your ads really return.
Share your account and order or lead data. We’ll show you your true cost per outcome and where to improve it.
request an ads review ↗