Two languages
Many categories see meaningful search in both English and Arabic; keyword and ad plans should reflect that.
PPC • Dubai
PPC and Google Ads management in Dubai
Google Ads for Dubai businesses, built around how people actually search here: in English and Arabic, from inside the UAE and from abroad, often on mobile and often ready to call.
Marketing in the UAE
Search in Dubai.
Three things shape most Dubai PPC accounts:
Inside vs outside
Tourism, property and medical-travel searches often come from abroad. Location settings decide whether you reach them.
Call and WhatsApp intent
Mobile searchers often prefer to call or message; call assets and fast follow-up matter.
Working together
Our India-based team works with UAE clients across a small time difference: India is 1.5 hours ahead of the UAE, so almost the whole working day overlaps.
How we manage Dubai PPC
Intent-led structure with search-term reviews and negatives, plus separate campaigns where English and Arabic search behave differently. Arabic ad copy is supplied or approved by your team or a translator you choose.
Location strategy. Dubai-only, UAE-wide or overseas targeting chosen per offer: a clinic needs people nearby; an off-plan launch may want international investors.
Conversions that matter. Calls, WhatsApp clicks and forms tracked, with CRM outcomes imported where possible.
Policy checks. Property ads with Trakheesi permit numbers; healthcare ads within DHA standards and Google's healthcare policies. General context, not legal advice. Check current requirements with the relevant UAE authority or your advisers.
Part of Dubai performance marketing. See our core Google Ads service.
Example scenario (illustrative)
A Dubai dental clinic runs separate English and Arabic Search campaigns targeted to residents near its branch, with call and WhatsApp assets for mobile searchers. Ad copy avoids prohibited claims under DHA standards, and the front desk marks which calls became appointments so the account optimises for bookings, not clicks.
What you'll need to provide
Account access, Arabic ad copy or an approved translator, branch locations and hours, and booking outcomes from your front desk or CRM.
What we do
PPC for Dubai.
What we handle:
Audit
Wasted spend, location settings and tracking.
Search campaigns
English and Arabic intent-led structure.
Location strategy
Dubai, UAE or overseas by offer.
Call and WhatsApp tracking
Conversions that reflect real enquiries.
Reporting
Cost per qualified lead.
How it works
From audit to gains.
Audit
Leaks and settings.
Tracking
Calls, WhatsApp and forms.
Restructure
Intent and language-led campaigns.
Optimise
Weekly reviews.
FAQs
Dubai PPC questions.
Should we run Google Ads in Arabic?
If your customers search in Arabic, yes, with separate campaigns and ad copy supplied or approved by your team or a translator you choose.
Should Dubai campaigns target people outside the UAE?
It depends on the offer. Property launches and medical tourism may target abroad; local services usually shouldn’t.
Next step
Find the wasted spend first.
We’ll review your Dubai account and show you where budget leaks.
request a PPC audit ↗