Trakheesi permits
Property ads, including on social media, need a DLD/RERA advertising permit, and the permit number must appear on the ad.
Real estate • Dubai
Real estate marketing in Dubai
Launch and lead campaigns for Dubai developers and brokers, with Trakheesi permit numbers on every ad, audiences split between residents and overseas investors, and enquiries routed before the competition calls back.
Marketing in the UAE
Dubai property marketing rules.
Dubai real estate advertising has specific requirements:
Investor audiences
Buyers often research from India, the UK, Europe and elsewhere; campaigns and creative need to reflect that.
Off-plan launches
Launch windows are short and competitive; creative, landing pages and routing must be ready before day one.
Working together
Our India-based team works with UAE clients across a small time difference: India is 1.5 hours ahead of the UAE, so almost the whole working day overlaps.
How we market Dubai property
Permit-first creative. Every property ad carries its Trakheesi permit number, and ad content matches the permitted listing. We build this into the creative workflow so ads aren't paused or penalised. General context, not legal advice. Check current requirements with the relevant UAE authority or your advisers.
Resident vs investor campaigns. Separate targeting, messaging and creative for end-users in the UAE and investors abroad, who ask different questions (yields, payment plans, handover, process).
Off-plan launch playbook. Pre-launch interest building, launch-week campaigns, walkthrough and location content, and retargeting through handover milestones.
Lead quality and speed. Qualifying questions (budget, unit type, timeline, purpose), instant routing to WhatsApp or CRM, and reporting on qualified leads and viewings, not raw form fills.
Google for active searchers. Project, community and developer searches captured with Dubai PPC.
See our general real estate and real estate lead generation approach.
What we do
Property marketing for Dubai.
What we deliver:
Permit-compliant ads
Trakheesi numbers and listing-matched content.
Launch campaigns
Pre-launch, launch and sustenance phases.
Investor targeting
Separate campaigns for overseas buyers.
Lead routing
Qualifying forms and instant WhatsApp/CRM delivery.
Reporting
Cost per qualified lead and viewing.
How it works
From permit to viewing.
Brief
Project, permits, audiences, targets.
Creative
Permit-compliant ads and pages.
Launch
Resident and investor campaigns.
Optimise
Sales feedback on lead quality.
FAQs
Dubai real estate questions.
Do Dubai property ads on Instagram need a permit?
Yes. Real estate ads in Dubai, including on social media, generally need a DLD/RERA (Trakheesi) advertising permit with the number shown on the ad. Confirm current rules with DLD.
Can you target overseas investors?
Yes. We run separate campaigns for overseas audiences with messaging suited to remote buyers, subject to platform policies and your permits.
Do you work with brokers as well as developers?
Yes, structuring campaigns and reporting by project or listing.
Next step
Fill your viewing calendar.
Share your project, permits and targets, and we’ll outline a launch and lead plan.
discuss your project ↗