Buyer definition
Budget, configuration, timeline and location criteria turned into targeting and forms.
Real estate • Lead generation
Real estate lead generation built for site visits
Meta and Google campaigns that bring buyers your sales team wants to call: qualified by budget, configuration and timeline, routed instantly, and measured on the site visits they produce.
The real estate lead problem
Real estate campaigns are notorious for high lead volume and low lead quality: wrong budgets, wrong locations, curious browsers and fake numbers. Sales teams burn hours calling people who will never visit, and marketing gets judged on a cost per lead that has nothing to do with sales.
The fix isn't one trick. It's a funnel designed backwards from the site visit.
How we build it
1. Define the buyer. Budget band, configuration (2BHK, 3BHK, plots, villas), self-use versus investment, location preference and timeline. This becomes the targeting brief and the form.
2. Location-led creative. Ads that show the actual project, name the micro-market, show distances to schools, offices and transport, and state pricing context honestly. Generic lifestyle visuals attract generic leads.
3. Forms that qualify. Meta instant forms with higher-intent settings and qualifying questions, or landing pages with project details, floor plans and a short enquiry form. We test both.
4. Google for active searchers. Searches for the project name, builder, locality and "flats in [area]" signal real intent and usually convert better to site visits.
5. Instant routing and follow-up. Leads land in your CRM, sheet or WhatsApp within seconds, with alerts. We share recommended follow-up practices; calls are handled by your sales team.
6. Feedback to the platforms. Where possible, site-visit and booking outcomes are fed back so campaigns optimise towards serious buyers.
Compliance
RERA registration numbers in creative, careful claims on approvals, possession timelines and returns, and in markets like the US, Meta's housing special ad category. General context, not legal advice. Confirm category-specific rules with your own advisers.
Reporting
Cost per lead is shown, but the headline metrics are cost per qualified lead and cost per site visit, by project and channel.
Read more in our real estate overview and lead generation approach. For Jaipur projects, see performance marketing in Jaipur.
What we do
Lead generation for property.
What’s included:
Creative production
Project, walkthrough and location videos and statics for ads.
Meta and Google campaigns
Lead forms, landing pages and search campaigns by project and locality.
CRM and WhatsApp routing
Instant lead delivery with alerts and follow-up templates.
Quality feedback loop
Site-visit and booking outcomes used to improve targeting.
Project-level reporting
Cost per qualified lead and per site visit.
How it works
Working backwards from the site visit.
Project brief
Inventory, pricing, buyer profile, sales capacity and targets.
Creative and pages
Location-led ads, walkthroughs and project pages.
Launch
Meta and Google campaigns with qualifying forms.
Sales feedback
Weekly feedback from your team on lead quality and visits.
Optimise
Budget shifts to the audiences and channels producing visits.
FAQs
Real estate leads questions.
How do you get better quality real estate leads?
By qualifying on budget, configuration and timeline, using location-specific creative, combining Meta with high-intent Google searches, routing leads instantly and optimising on site visits rather than lead volume.
Are Meta lead forms good for real estate?
They can produce lots of leads cheaply. Without qualifying questions and fast follow-up, quality suffers. We use higher-intent form settings and test landing pages alongside them.
What is a realistic cost per lead for real estate?
It varies widely by city, project price point and season. We set targets after an audit and focus on cost per site visit, which is a better predictor of sales.
Do you work with channel partners and brokers?
Yes, as well as developers. For channel partners we structure campaigns and reporting by project.
Can you integrate leads with our CRM?
Yes. We route leads to most CRMs, Google Sheets, email or WhatsApp, and set up alerts for your sales team.
Next step
Get leads your sales team wants to call.
Share your project details and current lead quality, and we’ll show you where the funnel is leaking.
discuss your project ↗