Click costs
Competitive verticals pay a lot per click, so negative keywords, match-type control and search-term reviews pay for themselves.
Google Ads • United States
Google Ads management for US brands
US search clicks are expensive, so every wasted query costs real money. We build Google Ads accounts for US brands around buyer intent, accurate conversions and feedback from your CRM.
Marketing in the US
What matters in US search.
Three things shape most US Google Ads accounts we see:
Geography
National, state or metro targeting changes costs and messaging. We plan geography deliberately rather than defaulting to “United States”.
Sales cycles
Many US B2B and service buyers convert offline. Importing CRM outcomes back into Google lets bidding learn what a good lead is.
Working together
Our India-based team works with US clients through planned overlap hours, asynchronous updates and scheduled calls. India is 9.5–10.5 hours ahead of US Eastern time, so calls usually sit in your morning.
How we manage US accounts
Intent-first structure. Campaigns grouped by intent and value, with ongoing search-term pruning and negatives that protect budget.
Conversions that mean something. GA4 and Google Ads conversions, enhanced conversions, and offline conversion imports from tools such as HubSpot or Salesforce where you use them, so Smart Bidding optimises for qualified leads or revenue.
Shopping and Performance Max for ecommerce. Clean Merchant Center feeds, sensible asset groups and close attention to how much PMax spend is going to brand and returning customers rather than new demand.
Policy awareness. Healthcare, financial services and some other categories have extra Google policies or certification requirements. We check eligibility before you spend.
Timing
US search demand follows US hours. We schedule budgets and review performance against your time zones, with changes made overnight from India and summarised for your morning.
Google Ads usually sits inside wider US performance marketing. See also our core Google Ads service.
What we do
Google Ads for the US.
What we handle:
Account audit
Wasted spend, search terms, structure and tracking gaps.
Search and Shopping
Intent-led campaigns and feed-driven Shopping/PMax.
Offline conversions
CRM outcomes imported so bidding learns lead quality.
Geo and schedule planning
State, metro and time-zone-aware budgets.
Reporting
Cost per qualified lead or sale, by campaign and region.
How it works
From audit to steady gains.
Audit
Find wasted spend and tracking gaps.
Rebuild tracking
Define and import the conversions that matter.
Restructure
Intent-led campaigns and negatives.
Optimise
Weekly search-term and bidding reviews.
FAQs
US Google Ads questions.
Can you import conversions from our CRM?
Yes, where your CRM supports it. Importing qualified-lead or sale outcomes helps Google bid for quality rather than form fills.
Do you manage Google Shopping for US stores?
Yes, including Merchant Center feed hygiene and Performance Max set-up where it suits your catalogue and data.
How do you handle different US time zones?
We set ad schedules and budgets around where your buyers are, and review results in your time zone.
Next step
Find the wasted spend first.
We’ll show you where budget leaks before suggesting anything new.
request a Google Ads audit ↗