Expensive attention
Higher CPMs and CPCs punish weak creative quickly. Testing velocity matters more than clever targeting.
Performance marketing • United States
Performance marketing for US brands
US ad auctions are among the most competitive anywhere. We help US brands win them the sustainable way: more and better creative, clean measurement, and budget decisions based on what a new customer actually costs.
Marketing in the US
What changes in the US.
The same performance principles apply everywhere, but the US raises the stakes:
Signal loss
Browser and device privacy changes mean server-side events (Meta Conversions API, enhanced conversions) carry more of the measurement load.
Regulated categories
Housing, employment, credit and financial products ads have targeting limits on Meta. Health and finance claims attract regulatory attention.
Blended truth
With multiple channels claiming the same sale, MER and new-customer CAC are more reliable than any single platform’s ROAS.
Working together
Our India-based team works with US clients through planned overlap hours, asynchronous updates and scheduled calls. India is 9.5–10.5 hours ahead of US Eastern time, so calls usually sit in your morning.
Who this is for
US DTC and ecommerce brands scaling past their first profitable channel, and service businesses that need qualified enquiries at a predictable cost. It's most useful when creative supply or measurement is what's holding the account back.
How we run US accounts
Creative is the main lever. We produce and test new concepts weekly: UGC, founder-led video, demos, comparisons and offer statics. Winners are iterated with new hooks; losers are switched off on agreed thresholds.
Measurement before scale. We audit pixel and Conversions API, GA4 and Google conversions, and reconcile platform numbers against your store or CRM. Targets are set in new-customer CAC or cost per qualified lead, not platform ROAS alone.
Simple structures. Consolidated prospecting campaigns, with Advantage+ or Performance Max where data supports them, and deliberate tests layered on top.
Overnight iteration. Results reviewed in your morning become new creative and budget changes by the next one.
Platforms
Mostly Meta and Google, with YouTube for reach and remarketing. If a channel isn't right for your stage, we'll say so.
What you provide
Ad account and analytics access, product or service details, margin and LTV assumptions, and a decision-maker for weekly approvals.
See our general approach to performance marketing or read Meta Ads vs Google Ads.
What we do
Paid acquisition for US brands.
What a US engagement covers:
Measurement audit
Pixel, CAPI, GA4, enhanced conversions and store/CRM reconciliation.
Creative pipeline
Weekly new concepts across UGC, founder, demo and static formats.
Meta and Google management
Structure, budgets, bidding and testing in your accounts.
Landing-page recommendations
Message match, offers and friction fixes where conversion is the constraint.
Business reporting
New-customer CAC, MER, contribution and cost per qualified lead.
How it works
The first thirty days.
Audit
Accounts, tracking, creative history and unit economics.
Fix the signal
Server-side events and conversion definitions corrected.
Relaunch
Simplified structure and the first creative tests.
Weekly rhythm
Tests, results and next week’s creative, reviewed in your morning.
FAQs
US performance questions.
What budget do US brands typically start with?
It depends on your cost per result and goals. We recommend a testing budget after the audit; ad spend is paid directly to the platforms from your accounts.
How do you measure performance with iOS and browser privacy limits?
With server-side events (Conversions API, enhanced conversions), reconciliation against store or CRM data, and blended metrics such as MER and new-customer CAC.
Can you work with our in-house creative team?
Yes. We can supply strategy and testing plans to your team, produce creative alongside them, or do both.
Next step
Get a second opinion on your US account.
We’ll review tracking, structure and creative, and tell you plainly what we’d change first.
request an ads review ↗