Reels and Shorts carry discovery
For most Indian consumer brands, short vertical video is the main way new people find you. Static posts support, but rarely lead.
Social media • India
Social media marketing for Indian brands
Instagram and YouTube content planned for how Indian audiences scroll: short, vertical and anchored by real faces. We manage strategy, production, publishing and community, and connect it to enquiries.
Marketing in India
What’s different about India.
Social media in India has its own rhythm. Three things shape almost every plan we write:
Audiences differ by city and language
What works for a metro audience may not land in Tier 2 and Tier 3 cities. Plans should reflect who you are actually trying to reach.
Conversations move to WhatsApp
DMs and comments often turn into WhatsApp chats. We set up the handover so interest isn’t lost.
Disclosure rules apply
Paid creator collaborations need clear labels under ASCI’s influencer advertising guidelines.
Working together
We’re based in Jaipur and work with brands across India remotely, over scheduled calls, shared trackers and WhatsApp.
Social media management for Indian audiences
Indian feeds are crowded with brands posting trends. The accounts that grow do something different: they pick a clear point of view, show real people, and repeat formats their audience learns to look for. Our social media marketing approach is the same everywhere. What changes in India is the mix.
What that looks like in practice
Formats that travel. Founder or expert explainers, product-in-use demos, myth-busting, before-and-after stories where claims allow, and creator collaborations. Each pillar is designed to be repeatable.
Audience-specific formats. Captions, on-screen text, references and tone are planned for the audience you're actually trying to reach, and tested rather than assumed.
Festive and seasonal planning. Diwali, wedding season, exam results, admissions and sale periods change what people want to see and what ads cost. Calendars are built around them months ahead.
From comment to customer. Questions in comments and DMs get fast, on-brand replies, with clear routes to WhatsApp, a call or a form.
Creators as a multiplier. Indian audiences follow creators closely. A small group of relevant creators often does more than months of brand-only posting. See influencer marketing in India.
Reporting that matters
We report on reach and retention, but also on saves, shares, profile actions and the enquiries or sales social is driving. Monthly reviews decide what to repeat, change or drop.
Working in Jaipur? See social media marketing in Jaipur.
What we do
Social media, handled end to end.
Monthly retainers include a mix of:
Strategy and pillars
Audience, tone, languages and the repeatable formats that build recognition.
Reels and Shorts production
Scripts, shoots, editing and captions for vertical video.
Design and carousels
Educational and product carousels, stories and highlight covers.
Publishing and community
Scheduling, comment and DM replies, and WhatsApp handover.
Creator collaborations
Relevant creators for reach and credibility, with ASCI-compliant disclosure.
Monthly insights
Performance by format and language, and what to do next.
How it works
Your first ninety days.
Audit
Your accounts, competitors and best-performing content.
Strategy
Pillars, formats, languages and a festive-aware calendar.
Production sprint
A batch of Reels and posts ready before publishing starts.
Publish and engage
Consistent posting and active community management.
Optimise
Monthly reviews; winners are amplified with paid.
FAQs
Questions we hear often.
Do you manage Instagram for Indian brands?
Yes. Instagram is usually the core channel for our Indian clients, alongside YouTube Shorts, with LinkedIn for founder-led and B2B brands.
How do you handle comments and DMs?
We reply on-brand within agreed hours, with rules for what we answer and what we pass to your team, and a clear route to WhatsApp or a call for sales enquiries.
Do influencer collaborations need disclosure in India?
Yes. ASCI’s guidelines require clear disclosure of paid or material connections. We include disclosure in every creator brief.
How do you price social media management in India?
Retainers are quoted in INR plus GST, based on platforms, content volume and formats. Our plan builder gives an indicative estimate.
Next step
Grow an audience that remembers you.
Share your handles and goals, and we’ll tell you what we’d change first.
get a social media plan ↗