Audience fit
Creators are sourced to match the buyer: age, city tier and category familiarity matter more than follower counts.
UGC • India
UGC agency for Indian audiences
Creator-style videos made with creators sourced to your audience, scripted for Indian buyer objections and edited for Reels and Shorts, with usage rights agreed up front, so you can run them as ads from day one.
Marketing in India
What’s different about India.
UGC for Indian audiences works best when it feels local. We plan for:
Relatable settings
Real homes, kitchens, hostels and offices make products feel familiar. Over-styled sets break the illusion.
Price-conscious objections
Indian buyers want to know if it’s worth it. Scripts address value, quality, delivery and returns head-on.
Claims and disclosure
Health, beauty and finance claims fall under ASCI rules, and creator ads should be labelled when the creator’s identity is used.
Working together
We’re based in Jaipur and work with brands across India remotely, over scheduled calls, shared trackers and WhatsApp.
UGC in India: what brands are actually buying
Indian D2C, app and education brands use UGC for one main reason: a steady supply of ad creative that looks native and converts. You're paying creators for videos and the rights to use them, not for their followers. That makes UGC different from influencer marketing, and usually more efficient when the goal is paid performance.
Our UGC process for Indian brands
Angles from real objections. "Is it worth the price?", "Will it suit my skin or hair?", "Is COD available?", "How fast is delivery?" Each objection becomes a script angle.
Creators matched to your buyer. Age, city tier, category familiarity and on-camera delivery, not follower count. You approve the shortlist.
Several hooks per video. Each shoot produces multiple opening hooks and cut-downs, so you can test more angles from the same budget.
Edited for Reels and Shorts. Captions, on-screen text, pacing and safe zones for each placement.
Usage rights in writing. Organic and paid usage, duration and partnership-ad permissions, agreed before the shoot.
UGC packages
UGC is sold in packs of videos, with standard scripting and editing included. Premium creators, studio shoots, extended licensing and creator posting are priced separately. You can see indicative package pricing in our plan builder.
Who we make UGC for
D2C brands in beauty and skincare, food, personal care and lifestyle; apps and edtech; and service brands that want testimonial-style content. For D2C-specific advice, read UGC for D2C brands.
New to UGC? Start with what UGC is and how to brief UGC creators.
What we do
UGC production, made in India.
Each UGC project includes:
Scripts and hooks
Angles built from Indian buyer objections, with several hook variants per video.
Creator matching
Creators sourced to the campaign’s audience and category.
Product logistics
Shipping to creators and clear handling and demo instructions.
Editing
Captions, on-screen text and versions for Reels, Stories, Shorts and feed.
Usage rights
Organic and paid usage terms and partnership-ad permissions in writing.
Testing feedback
Optional ad testing and learnings that shape the next batch.
How it works
From brief to ready-to-run.
Brief
Product, buyer, claims you can make and where the videos will run.
Shortlist
Creator options for your approval.
Script
Scripts and hook variants signed off before filming.
Shoot and edit
Footage reviewed and edited into platform-ready versions.
Deliver and learn
Files, rights paperwork and, if we run ads, test results.
FAQs
UGC in India questions.
How much does a UGC video cost in India?
It depends on the number of videos, creator profile and usage rights. Packs with standard scripting and editing are the most cost-effective. Our plan builder shows indicative package pricing in INR, before GST.
Do Indian UGC creators post the video on their profile?
Not by default. UGC is delivered to you for your channels and ads. Creator posting can be added for an additional fee.
Can we run UGC as Instagram partnership ads?
Yes, if the creator agrees. We include partnership-ad permissions and duration in the usage terms when you need them.
How long does a UGC batch take?
Typically a few weeks from brief to delivery, depending on product shipping, the number of creators and revision rounds. We share a timeline when we confirm the brief.
Next step
Get your first UGC batch right.
Tell us your product, buyer and languages. We’ll propose angles and creator profiles before you commit.
get a UGC plan ↗