Niche communities
Many of India’s most trusted creators are niche: a city, an exam, a profession or a hobby. Shortlists built on follower counts miss them.
Influencer marketing • India
Influencer marketing agency in India
Indian audiences follow creators closely, by city, profession and passion. We source creators your buyers already trust, brief them to sound like themselves, handle disclosure and coordination, and amplify what works.
Marketing in India
What’s different about India.
India’s creator economy is large and fragmented. That’s an opportunity if you plan for it:
Expert creators
Educators, doctors, finance and fitness creators carry authority in their niche. Claims in these categories need extra care.
Disclosure is required
ASCI’s guidelines require paid or material connections to be clearly labelled. We build disclosure into every brief.
Rates vary widely
Fees depend on niche, engagement and deliverables, not follower count alone. We negotiate deliverables and usage rights in writing.
Working together
We’re based in Jaipur and work with brands across India remotely, over scheduled calls, shared trackers and WhatsApp.
Proven where it matters most to us: education
Our most visible creator work is in education: campaigns featuring educator Prashant Kirad for Duolingo, Quizlet, Next Toppers, IIT Guwahati and Polaris School, shown with their reach on our homepage and work page. Education audiences trust educators the way consumers trust friends, and the same principle applies in every category: relevance beats reach.
How we run influencer campaigns in India
Shortlists by fit. Audience location, engagement quality, content style, past brand work and brand safety. You approve every creator.
Tiers that match the goal. Nano and micro creators for trust and conversation in specific cities or niches; larger creators for launches and reach. Many campaigns mix both.
Briefs that keep the voice. Clear messages and must-not-say claims, with room for the creator's style. Over-scripted content underperforms.
Coordination handled. Outreach, negotiation, contracts, product shipping, drafts, approvals and posting schedules.
Amplification. With permission, the best posts run as partnership ads, so a good post keeps working after its organic reach fades.
Influencer marketing or UGC?
If you need a creator's audience and credibility, influencer marketing is the right tool. If you mainly need ad creative, UGC is usually more efficient. Read UGC vs influencer marketing.
Categories
We run creator campaigns for education and edtech, D2C, beauty, events and consumer launches. For healthcare creator content, claims and professional rules need careful review.
What we do
Creator campaigns, managed.
Campaigns include:
Creator discovery
Shortlists by audience fit, city and engagement quality.
Negotiation and contracts
Deliverables, timelines, rates and usage rights agreed in writing.
Briefing and approvals
Messages, claims to avoid and ASCI-compliant disclosure.
Logistics
Product shipping, schedules and posting coordination.
Amplification
Partnership ads and repurposing of top-performing content.
Reporting
Reach, engagement quality, clicks, codes and attributed outcomes.
How it works
How a campaign runs.
Goal and budget
What the campaign should achieve and for whom.
Shortlist
Vetted creators with reasons for each recommendation.
Contract and brief
Deliverables, disclosure and usage rights confirmed.
Go live
Drafts approved, posts published, performance monitored.
Amplify and report
Best content boosted; results summarised against the goal.
FAQs
Influencer marketing in India questions.
How much does influencer marketing cost in India?
Costs depend on the number of creators, their niche and engagement, deliverables and usage rights. We recommend a budget based on your goal and show the split between creator fees, management and amplification.
What are ASCI’s rules for influencer posts?
ASCI’s guidelines require influencers to clearly disclose paid or material connections with a brand, with labels such as #ad or “Paid partnership”. Health and finance content has additional expectations.
Next step
Find creators your buyers trust.
Share your audience, product and budget, and we’ll propose creator profiles and a campaign plan.
plan a creator campaign ↗