Practitioner content
Treatment explainers, suitability, aftercare and myth-busting videos.
Beauty & aesthetics
Marketing for aesthetic clinics and beauty brands
For aesthetic and dermatology clinics, salons and beauty or skincare brands. We combine expert-led education, creator demos and consultation campaigns, and handle results imagery and claims with the care this category demands.
Two businesses, one shared challenge
Aesthetic and dermatology clinics sell expertise and outcomes: treatments such as laser, skin and hair procedures, and injectables. Beauty and skincare brands sell products people put on their skin. Both depend on visible results, and both face the same problem: the content that sells best, dramatic before-and-afters, bold claims and influencer endorsements, is also the most regulated and the most likely to destroy trust if it's misleading.
What's different about this category
- Results imagery is restricted. Before-and-after images can be misleading and are restricted for many treatments, especially where procedures count as medical services. Platforms also restrict content that promotes negative self-perception.
- Medical aesthetics is healthcare. Clinics offering procedures are subject to the same professional and advertising rules as other healthcare providers. See healthcare.
- Product claims need substantiation. Skincare and cosmetic claims fall under advertising codes such as ASCI's and, for products, cosmetics regulations.
- Representation matters. Content should show realistic skin, a range of skin tones and honest timelines.
General context, not legal advice. Confirm category-specific rules with your own advisers.
What works
Expert-led education. Dermatologists and practitioners explaining treatments, suitability, aftercare and myths build the confidence that leads to consultations.
Creator demos for products. Application, texture, routine and wear-test videos from creators who match the customer, usually as UGC or influencer content.
Consultation campaigns. Google Search for treatment-intent searches and Meta for awareness, with consultation booking and fast follow-up. See lead generation.
Product acquisition. For skincare D2C brands, creative testing and contribution-based reporting. See D2C performance marketing.
What we do
Marketing for beauty and aesthetics.
What we typically deliver:
Creator demos and UGC
Application, routine and wear-test videos for products.
Consultation campaigns
Treatment-intent search and Meta campaigns with booking routes.
Claims and imagery review
Before-and-after, claims and consent checked before publishing.
Product acquisition
Meta and Google campaigns for skincare and beauty D2C.
Brand social media
Consistent visual identity and community management.
Who it’s for
Who we work with.
01
Aesthetic, dermatology and hair clinics.
02
Salons and beauty studios building bookings.
03
Skincare, haircare and cosmetics D2C brands.
04
Wellness and personal care brands with claim-sensitive products.
FAQs
Beauty and aesthetics questions.
Can aesthetic clinics use before-and-after photos in ads?
It depends on the treatment, the market and the platform. Many restrict or prohibit them, especially for procedures regulated as medical services. Where allowed, images must be genuine, consented and not misleading. We review each case.
Do you work with dermatologists?
Yes. Dermatologist-led education is one of the most effective formats for skin clinics and skincare brands.
Can creators review our skincare products?
Yes. Creators can demo and review products, sharing their honest experience, with paid partnerships disclosed and only claims you can substantiate.
Do you run ads for salons?
Yes. Salon and beauty studio campaigns focus on local reach, offers and booking routes such as WhatsApp or online booking.
Next step
Build demand you can stand behind.
Tell us your treatments or products and the customers you want, and we’ll plan content and campaigns that stay credible.
discuss your brand ↗