Faculty and founder content
Educational Reels and Shorts scripted for retention and trust.
Education
Education and edtech marketing
Education is where our creator work is strongest. We help edtech platforms, coaching institutes, colleges and educators reach students and parents through educator-led content, creator campaigns and admission campaigns timed to the academic year.
Our education work
Creator campaigns featuring educator Prashant Kirad for Duolingo, Quizlet, Next Toppers, IIT Guwahati and Polaris School are shown on our homepage. They're shown, with the reach each generated, on our homepage and work page. That experience shapes how we approach the category: in education, the messenger matters as much as the message.
What's different about marketing education
- Two audiences. Students discover; parents often decide and pay. Content and campaigns need to speak to both.
- The calendar rules everything. Exam dates, results, admission windows and new batches create sharp peaks in demand and in ad costs.
- Trust is earned by teaching. Free, genuinely useful content, such as doubt-solving, strategy, motivation and explainers, builds the credibility that paid ads then convert.
- Claims are scrutinised. Rank, result and placement claims need evidence. In India, ASCI's guidelines and the 2024 guidelines on misleading coaching-sector advertising both apply. General context, not legal advice. Confirm category-specific rules with your own advisers.
How we help education brands
Educator-led content. Short, high-value videos from your faculty or founders, scripted for retention and posted consistently. See social media marketing.
Creator campaigns. Partnerships with student-favourite educators and creators for launches, app downloads and course promotions, the work we're best known for. See influencer marketing.
Admission and enrolment campaigns. Meta and Google campaigns with counselling-call routing, webinar or demo-class funnels and lead qualification. See education lead generation.
App growth for edtech. Creator and UGC videos showing the product in use, run as paid creative for installs and subscriptions. See UGC.
What we do
Marketing for education brands.
Typical education engagements combine:
Creator partnerships
Educators and student creators matched by subject, exam and language.
Admission campaigns
Lead generation timed to exam, result and admission calendars.
Webinar and demo funnels
Free classes or counselling sessions that convert interest into enrolments.
App and course promotion
UGC and creator-style ads for installs, trials and subscriptions.
Claims review
Results, ranks and placement claims checked for evidence.
Who it’s for
Who we work with.
01
Edtech platforms and learning apps.
02
Coaching institutes for competitive exams and skills.
03
Colleges, universities and schools running admissions.
04
Educators and creators building their own course businesses.
FAQs
Education marketing questions.
Which education campaigns can we see?
Creator campaigns featuring educator Prashant Kirad for Duolingo, Quizlet, Next Toppers, IIT Guwahati and Polaris School are shown on our homepage and work page.
Do you work with coaching institutes?
Yes. We help coaching institutes with faculty-led content, creator partnerships and admission campaigns timed to exam and batch calendars.
Can you market to parents as well as students?
Yes. We plan separate content and targeting for parents, who often make or fund the final decision.
Are there rules on education advertising in India?
Yes. Claims about ranks, results and placements need substantiation under ASCI’s guidelines, and 2024 guidelines target misleading coaching-sector advertising. Confirm specifics with your advisers.
Do you help edtech apps get installs?
Yes, through creator partnerships and UGC-style ads that show the product in use, run on Meta and Google app campaigns.
Next step
Reach students through voices they trust.
Tell us about your courses, audience and admission calendar, and we’ll plan content, creators and campaigns around it.
plan your admissions ↗