Paid acquisition
Meta and Google campaigns with weekly creative testing.
D2C & ecommerce
D2C and ecommerce marketing
For brands selling directly through their own store, and alongside marketplaces. We combine creator and UGC content, paid acquisition on Meta and Google, and honest reporting on what each customer is actually worth.
What decides whether a D2C brand grows
Most D2C brands live or die on three numbers: customer acquisition cost, contribution margin per order, and how many customers come back. Platform ROAS is a useful signal but a poor master. It ignores returns, cash-on-delivery failures, discounts, shipping and repeat purchase.
The levers that move those numbers are mostly creative and offer, not targeting tricks:
- Creative volume and variety. Paid social rewards brands that can test new hooks, faces and formats every week.
- Social proof. Real people using the product, through UGC, creators and reviews, answers the questions a product page can't.
- Offer and funnel. Bundles, prepaid incentives, landing pages and checkout friction often matter more than another audience test.
- Retention. Content, WhatsApp, email and post-purchase experience turn first orders into repeat customers.
The India-specific layer
For Indian D2C brands, COD and return-to-origin (RTO) can wipe out reported profit, marketplaces such as Amazon, Flipkart and quick-commerce apps shape price expectations, and regional-language creative opens Tier 2 and Tier 3 demand. We plan with those realities from day one. See performance marketing in India.
How we help
- D2C performance marketing: Meta and Google acquisition judged on contribution.
- UGC for D2C brands: creator-style videos built for testing.
- Influencer marketing for launches and credibility.
- Social media and content that build a brand people search for by name.
Creator content for Swaadly, a food brand, is shown on our homepage and work page.
What we do
Growth for D2C brands.
What we typically run:
UGC and creator content
A steady supply of native-looking ads and social proof.
Offer and landing page work
Bundles, prepaid incentives and page fixes that lift conversion.
Brand content
Social and short-form content that builds branded search and loyalty.
Unit-economics reporting
CAC, contribution, COD and RTO, and repeat rate alongside ROAS.
Launch campaigns
New product and new market launches with creators and paid support.
Who it’s for
Who we work with.
01
D2C brands in beauty, personal care, food, wellness, fashion and home.
02
Ecommerce brands on Shopify and similar platforms selling in India or internationally.
03
Marketplace-first brands building their own direct channel.
04
Founders who want a partner across content and performance.
FAQs
D2C marketing questions.
What should a D2C brand measure besides ROAS?
Contribution margin per order, CAC, repeat purchase rate and, in India, COD share and RTO, alongside blended ROAS across channels.
Do you manage Amazon or Flipkart ads?
Our focus is building demand and direct sales through Meta, Google, creators and content. Marketplace advertising is usually best handled by a marketplace specialist, though we coordinate with them.
How much creative does a D2C brand need?
Enough to test new concepts every week at your spend level. UGC and creator content usually make that sustainable.
Do you work with early-stage D2C brands?
Yes, if there is product-market fit and budget to test properly. We’ll be honest if the priority should be product, pricing or retention rather than more ads.
Next step
Grow on numbers you can bank.
Share your current CAC, AOV, margins and channel mix, and we’ll tell you where we see the biggest opportunity.
request a growth review ↗