Lead definition and targets
What a qualified lead is, target cost per qualified lead and volume goals.
Lead generation
Digital lead generation built for qualified leads
Paid social and search campaigns that bring in enquiries from people who are actually likely to buy. We build the campaigns, the forms and landing pages, and the routing to your team, and we judge the work on qualified leads, not volume.
Cheap leads are easy. Qualified leads are the job.
Almost any campaign can generate form fills. The hard part is generating enquiries your team can convert, at a cost the business can sustain. That depends as much on what happens around the ad as on the ad itself: the offer, the form, how quickly someone follows up, and whether the ad platform ever learns which leads turned into customers.
Our approach
Start from the sale, not the form. We map what a qualified lead looks like for your business: budget, location, timeline, course or treatment of interest. Then we design campaigns and forms around it.
Channels by intent. Google Ads captures people already searching. Meta Ads reaches people who aren't searching yet but fit your buyer profile. Most lead-generation programmes use both, weighted by where qualified leads come from.
Forms that filter. Instant forms with qualifying questions, landing pages with clear offers and proof, and WhatsApp or call options where your buyers prefer them.
Speed to lead. Leads are routed instantly to your CRM, sheet or WhatsApp, with alerts, so nobody waits a day for a callback.
Feedback loops. Where possible, lead outcomes (contacted, qualified, converted) go back to the ad platforms so they optimise for quality.
What's included, and what isn't
Our digital lead-generation service covers paid media, campaign strategy, creative, landing-page and funnel support, tracking, lead capture and lead routing.
It does not include telecalling, call-centre services, appointment setting or outbound sales teams. Your team (or a partner you contract separately) follows up the enquiries. We also don't sell lead lists or guarantee lead numbers. Enquiries come from your own campaigns, and you own them along with the data.
By industry
Lead generation looks very different in each sector. See our approach for real estate, healthcare and clinics and education and admissions.
What we do
Lead generation, built properly.
A lead generation engagement typically covers:
Meta and Google campaigns
Campaign structure, audiences, keywords and creative built for lead intent.
Forms and landing pages
Qualifying questions, clear offers, proof and fast-loading pages.
Lead routing
Instant delivery to your CRM, Google Sheet, email or WhatsApp, with alerts.
Quality feedback
Lead status fed back to optimise for qualified outcomes where platforms allow.
Reporting
Cost per lead, cost per qualified lead and conversion through your pipeline.
How it works
How we build a lead engine.
Define quality
Agree who you want, who you don’t, and what each qualified lead is worth.
Build the funnel
Campaigns, creative, forms, pages and routing set up together.
Launch and filter
Early volume reviewed for quality; questions and targeting tightened.
Close the loop
Lead outcomes shared back so campaigns optimise for real prospects.
Scale
Budget increased on the channels and offers producing qualified leads.
Who it’s for
A strong fit for.
01
Real estate developers and channel partners selling projects.
02
Clinics, hospitals and wellness businesses seeking patient enquiries.
03
Colleges, coaching institutes and edtech brands running admissions.
04
Local and service businesses where every enquiry gets a call back.
FAQs
Lead generation questions.
Do you call the leads for us?
No. Our service covers the campaigns, creative, landing-page and funnel support, tracking, lead capture and routing. Follow-up calls are made by your team, or by a calling partner you contract separately.
Do you guarantee a number of leads?
No. Lead volume and cost depend on your market, offer and budget. We commit to clear targets for testing, transparent reporting and steady improvement in cost per qualified lead.
Meta lead forms or landing pages: which is better?
Instant forms usually produce more leads at lower cost; landing pages often produce fewer but better-informed leads. We test both and add qualifying questions to either.
Who owns the leads and data?
You do. Campaigns run in your ad accounts, and leads go directly to your CRM, sheet or inbox.
Do you do cold calling or buy lead lists?
No. We generate inbound enquiries from people responding to your campaigns.
Next step
Let’s define a qualified lead.
Share your current cost per lead, conversion rate and what a good customer looks like. We’ll show you where quality is being lost.
discuss your lead targets ↗