Doctor-led content
Short explainers, FAQs and myth-busting videos scripted with the doctor and reviewed before publishing.
Healthcare
Healthcare marketing that earns trust
For doctors, clinics, diagnostic centres and health brands. We build visibility through education-led content, doctor-led video and carefully run patient enquiry campaigns, within the rules that govern medical advertising.
Why healthcare marketing is different
Patients don't choose a doctor the way they choose a pair of shoes. They look for competence, safety and someone they can trust, often while worried. Medical advertising is also more tightly regulated than most categories. Marketing that works in retail can be inappropriate, or non-compliant, in healthcare.
That changes the playbook:
- Education over promotion. Explaining conditions, procedures and when to see a doctor builds trust and fits professional norms better than offers and superlatives.
- Doctors on camera. Patients want to see and hear the person who'll treat them. Short, clear explainers from the doctor usually outperform branded graphics.
- Careful claims. Guarantees, "cure" language, misleading before-and-after imagery and unverified testimonials create regulatory and reputational risk.
- Privacy by default. Patient stories and photos need informed consent, and lead data must be handled with care.
- Fast, human follow-up. A patient enquiry that waits a day often books elsewhere.
The rules we plan around
In India, medical ethics regulations restrict how individual doctors may advertise and solicit patients, the Drugs and Magic Remedies (Objectionable Advertisements) Act prohibits certain treatment claims, and ASCI's code covers misleading health claims. Ad platforms add their own policies: Meta, for example, doesn't allow ads that imply knowledge of a person's health condition. Other markets have their own equivalents.
General context, not legal advice. Confirm category-specific rules with your own advisers.
How we help healthcare brands
- Social media marketing for doctors and clinics: doctor-led content, patient education and community management.
- Healthcare lead generation: appointment and consultation campaigns on Google and Meta with fast routing.
- Performance marketing and Google Ads for high-intent local search.
Medical aesthetics, dermatology and hair clinics have extra considerations; see beauty and aesthetics.
What we do
What we do for healthcare brands.
Typical healthcare engagements combine:
Social media management
Educational calendars, compliant captions, and community replies with escalation rules.
Local search and Google Ads
Campaigns for people actively searching for a specialty or treatment nearby.
Patient enquiry campaigns
Meta and Google campaigns with consultation forms, call and WhatsApp routing.
Claims and consent checks
Review of claims, imagery and patient stories before anything goes live.
Reporting
Enquiries, booked consultations and cost per booking, not just reach.
Who it’s for
Who we work with.
01
Specialist doctors and multi-doctor clinics building a local reputation.
02
Hospitals and diagnostic centres launching services or new locations.
03
Dental, dermatology, fertility, physiotherapy and wellness practices.
04
Health and wellness brands that need credible, claim-safe content.
FAQs
Healthcare marketing questions.
Can doctors advertise on social media in India?
Doctors can publish educational content, but medical ethics regulations restrict self-promotion and soliciting patients, and some treatment claims are prohibited by law. We focus on education-led content and review claims carefully. Confirm specifics with your own adviser.
Do you use patient testimonials?
Only with documented, informed consent and where the platform and local rules allow. We never fabricate reviews or testimonials.
Can you run Google Ads for clinics?
Yes, within Google’s healthcare policies. Some treatments and products are restricted or need certification, which we check before launching.
How do you handle patient data from enquiry forms?
We collect only what’s needed, with consent, and route enquiries directly to your team or systems. We don’t resell or reuse patient data.
Which healthcare specialties do you work with?
Clinics and practices across specialties, including dental, dermatology, physiotherapy, fertility and multi-specialty clinics, plus health and wellness brands.
Next step
Build trust first.
Tell us about your practice and the patients you want to reach. We’ll suggest a content and enquiry plan that fits your specialty and the rules around it.
discuss your practice ↗