Policy and eligibility check
Treatments, claims and targeting checked against platform healthcare policies.
Healthcare • Lead generation
Healthcare lead generation for clinics
Google and Meta campaigns that bring patient enquiries for the treatments and specialties you want to grow, with qualifying questions, instant routing to your front desk and reporting on booked consultations.
What makes healthcare lead generation different
In most industries, a lead is a sales opportunity. In healthcare, it's a person with a health concern, and they expect a quick, reassuring, human response. Healthcare campaigns also run under tighter platform policies than most categories. Both facts shape how we build them.
Platform rules that change the approach
- No personal-attribute targeting or copy. Meta doesn't allow ads that imply knowledge of someone's health condition ("Struggling with your diabetes?"). Copy speaks about the service, not the person's condition.
- Restricted treatments. Google and Meta restrict or require certification for some healthcare products and services. We check eligibility before planning.
- Claims. Guarantees, "permanent cure" language and misleading imagery are both non-compliant and counterproductive.
General context, not legal advice. Confirm category-specific rules with your own advisers.
How we build patient enquiry campaigns
Google Search for intent. People searching for a specialty, treatment or "near me" are the highest-intent patients. We build tight campaigns by treatment and location, with ads that match the landing page.
Meta for awareness and consideration. Educational video ads, often doctor-led content, reach people before they search, with consultation forms for those ready to act.
Qualifying without friction. Short forms that ask the essentials: treatment of interest, preferred location or branch, preferred time to call.
Speed to response. Enquiries go instantly to your front desk, call team or WhatsApp, with alerts. We share recommended response practices; calling and booking are handled by your team.
Booked consultations as the metric. Where you can share outcomes, we report on cost per booked consultation, not cost per form.
What we need from your clinic
A named person or team responsible for calling back quickly, the capacity to handle more enquiries, and honest feedback on lead quality. Lead generation fails when great enquiries go uncalled.
See the healthcare overview and our general lead generation approach.
What we do
Patient enquiry campaigns.
What’s included:
Google Search campaigns
Treatment- and location-based campaigns for high-intent searches.
Meta campaigns
Educational video ads with consultation forms or WhatsApp routing.
Landing pages and forms
Clear treatment pages with doctor credentials and short forms.
Routing and response
Instant delivery to your team, alerts and a response playbook.
Booking-based reporting
Cost per enquiry and per booked consultation, by treatment and branch.
How it works
From enquiry to appointment.
Priorities
Which treatments, branches and patient groups matter most.
Compliance check
Claims, imagery and targeting reviewed against policies.
Launch
Search and Meta campaigns with forms and routing live.
Follow-up loop
Your team’s feedback on quality shapes targeting and forms.
Optimise
Budget moves to the treatments and channels that book.
FAQs
Patient lead generation questions.
Can you guarantee a number of patient leads?
No. Results depend on specialty, location, competition and budget. We set testing targets and report transparently on cost per enquiry and per booked consultation.
Are Facebook and Instagram ads allowed for clinics?
Yes, within Meta’s policies. Ads can’t imply knowledge of a person’s health condition, and some treatments have extra restrictions, which we check before launch.
Google Ads or Meta Ads for a clinic?
Google Search usually brings the highest-intent patients. Meta builds awareness and reaches people before they search. Most clinics benefit from both.
How quickly should we respond to enquiries?
As fast as possible, ideally within minutes during working hours. We route leads instantly and help set up a simple response process.
Do you handle multi-branch clinics?
Yes. Campaigns and reporting can be split by branch, with leads routed to the right location.
Next step
Fill the slots that matter most.
Tell us the treatments and branches you want to grow, and we’ll outline a compliant enquiry plan.
discuss your patient targets ↗